Juliana Webel
Juliana Webel
Strategic thinking, operational change, and the regulatory landscape, when relevant. Tailored to your sector, your size, and the moment you're in.
Sustainability advisory for small and medium organisations.
How we start
Every engagement starts with a conversation. I want to understand where you are, what's already been tried, what's working, and what's stuck.
Most of the SMEs I talk to don't need another framework or another report. They need someone who can listen carefully, ask the right questions, and tell them honestly where they stand. From there, I show them where the work could go and what it would take to get there. That's where we begin.
The way I work is rooted in a simple conviction: sustainability that only reduces harm is not enough. Businesses can be designed to support the systems they depend on, not just take from them. That principle shapes how I approach every engagement, whether the conversation starts at assessment, implementation, or reporting.
AI is built into how I work, not bolted on at the end. It speeds up groundwork, sharpens analysis, and gives me more time for the parts of the work that need real judgment, yours and mine.
Reporting Readiness
For SMEs facing regulatory, investor, or stakeholder pressure to report, and wanting to do it well.
I make sure what you report reflects what you actually do, and that it's structured for the framework that fits your situation or sector.
Where it fits, I help you describe not just how you're managing your impact, but how you're shifting toward business practices that give back as much as they take.
Reporting is the surface of the work, not the work itself. I help you get both right.
Implementation Roadmap
For SMEs ready to act, with priorities that need to be sequenced, structured, and supported through delivery.
Once direction is clear, I help you turn it into a plan that holds. Sequencing the work, defining milestones, identifying who owns what, and staying involved as the plan meets reality.
The plans I help build aim for more than reduced impact: they look for places where your business can contribute to the health of the systems around it.
Implementation is where most sustainability strategies fall apart. I work to make sure yours doesn't.
Sustainability Assessment
For SMEs who know sustainability matters but aren't sure where to start, or what's worth focusing on.
I look at where your business stands today, where the real risks and opportunities are, and what's worth committing to.
I also look at where your business sits within the larger systems it depends on, because the most useful opportunities are often the ones that strengthen those relationships.
The output is a clear read of where you are and a set of recommendations that fit your sector, your size, and what you actually have the capacity to do.
Possible paths
Let's have that first conversation and check if we are the right fit. Get in touch!